Wildcard redirects for Shopify

22 August 2023

While Shopify offers a default feature that allows for specific URL redirects, our recent update introduces a more flexible approach: Wildcard or Pattern Redirects.

Instead of defining specific URLs, these pattern redirects allow you to set up a system where any URL that matches a given pattern will be redirected accordingly. For instance, creating a pattern redirect for "old page/" ensures that any URL under the "old page" directory (like "old page/A" or "old page/B") will be redirected to your defined destination, such as the homepage.

This feature can be particularly useful for managing product or collection URLs. If a specific product page no longer exists, you can set up a wildcard redirect to send visitors to a broader collection page or another relevant section.

Learn more about Wildcard Redirects on Shopify

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