Until now, the order count metric included all orders placed over the reporting period. This count included orders made solely for gift cards.
Starting today, we are updating the way we count orders. We will now be excluding orders that are exclusively for gift cards from the order count. This change is aimed to closely align our metrics with Shopify's reporting system.
In Shopify's reports, orders that are exclusively for gift cards aren't counted as a typical 'order'. Therefore, to maintain consistent and accurate reporting for our users, we decided to replicate this in our Email Reports App.
This update allows us to deliver more accurate data, closely mirroring Shopify's own metrics, providing you with the most reliable figures for your reporting needs.