You can now write your own logic to update your products with code snippets. Code snippets are written in the Liquid language (also used by Shopify themes) and give you a powerful tool to keep your product data in sync.
Using a few lines of code and the assign
operator, you can set your product data according to your business requirements.
You can then apply to the code snippet to your products using an in-app edit. For more automation, you can combine the code snippet with product rules, so that the code snippet to applied to product whenever they are created and/or updated.
You can use this to do things like automatically set your Google Shopping fields, make sure products are in the right collections, or have the right tags.
Learn more about using Liquid code snippets.